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Building a portfolio that books instead of impresses

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Bookers scan, they do not study. Lead with the work closest to what you want hired for, not the work you are proudest of. Cut anything you would not want to repeat on set. Ten decisive pieces beat forty inconsistent ones, because a portfolio is read as a promise of what you will deliver, and every weak piece lowers the promise. Update it quarterly and archive rather than delete, so you can rebuild a specialised set for a specific pitch in an hour.

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