Pricing your first brand deal without guessing

Brands are not buying your time; they are buying licensed attention. Price the deliverables, then price the rights. Start from a day rate that covers production, editing and revisions. Add a usage multiplier for paid media, another for exclusivity, and another for term beyond three months. Put the numbers on one sheet and quote from it every single time. When a brand pushes back, reduce scope rather than rate, because a discounted rate becomes your new ceiling in every future negotiation with that buyer.